What is a trademark?

A trademark is any sign, including words, figures, colors, letters, numbers, sounds and the form of the goods or their packaging, including personal names, provided that it distinguishes the goods or services of an undertaking from the goods or services of other undertakings and is capable of being displayed in the register in such a manner as to enable the subject matter of the protection granted to the trademark owner to be clearly and unambiguously understood.

The competent authority for trademark registration in Turkey is the Turkish Patent and Trademark Office (TURKPATENT). The scope of protection is defined by the Industrial Property Law No. 6769.

Trademarks are indispensable tangible assets of commercial life. These values are a label that reveals the quality of the product or service and identifies the manufacturer.

Just as investments are secured and insured in some ways, brands should also be protected without ignoring their importance.

Advantages of registration?

Trademark registration must be done in order to secure your investments and efforts, to prevent your goods from being seized at customs during exports, to speed up your bureaucratic procedures and to secure your business against malicious people and to continue your commercial life safely without infringing the rights of others.

  • With the Trademark Registration Certificate, your brand becomes official.
  • Protects your business and brand against unregistered trademarks and counterfeits.
  • It prevents unfair profit attempts resulting from the unauthorized use of the trademark and enables the imposition of sanctions.
  • Ensures that government grants and subsidies are utilized.
  • It eliminates risks against your competitors in your commercial life.
  • It prevents possible dispute risks during export.
  • It increases the value of your brand and the competitiveness of your business.
  • Accelerates branding and institutionalization.

Anadolu Patent Services

Trademark search is the first and most important step in the trademark registration process.

First of all, a trademark search will be made through the Anadolu Patent system by submitting your trademark that you intend to register to us and a comprehensive report will be presented to you. In this way, possible risks can be analyzed before the application phase and alternative solutions can be offered by drawing a road map.

The criminal penalties for the use of an unregistered trademark in a way that constitutes an act of infringement of the rights of others, knowingly or unknowingly, are quite high. As well as damaging the commercial reputation.

Register your trademark as soon as possible in order not to become an imitator while you are the rightful owner.

With our WIPmark® Monitoring Service, your trademarks are monitored and protected against similar or imitations.

For more details, please see our service page, please click here.

Within the 2-month period of publication of the trademark applied for registration in the Official Trademark Bulletin, the right holder has the right to file opposition with a claim of right ownership. The trademark application may be refused by TURKPATENT experts.

The most important point in the opposition procedures is the opposition petitions prepared with the combination of experience and legal resources together with the evidentiary documents proving the right ownership.

Lawsuits can be filed against counterfeit products produced or sold or your trademarks used without authorization in accordance with the relevant laws or other legal proceedings such as warning notices can be carried out.

Trademarks registered by TURKPATENT are protected for 10 years from the date of application. It is possible to extend the term of protection indefinitely by renewing for periods of 10 years each.

In order to avoid any problems in the protection of your trademark rights, changes in the title, type and address of the trademark owner; changes in the ownership of rights on the trademark through transfer, license, merger, division or inheritance; and transactions such as attachment and pledge must be registered in the trademark registry before the TURKPATENT.

Reports are prepared by analyzing the sector and your competitors, and the necessary strategies for your company and brands are determined according to the results.

All rights belonging to your company are managed by our experts and you are prevented from losing your rights.